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1. Reddit unrealistic optimism how to#
2. Reddit unrealistic optimism driver#
3. Reddit unrealistic optimism full#
4. Reddit unrealistic optimism plus#

They also estimated how long it would take "if everything went as well as it possibly could" (averaging 27.4 days) and "if everything went as poorly as it possibly could" (averaging 48.6 days). In a 1994 study, 37 psychology students were asked to estimate how long it would take to finish their senior theses. Therefore enforcing a pessimistic correction on your estimates will usually make you more accurate. Or you could end up like Woody Harrelson.Īre there any other advertising platforms that you’ve had success with lately? Let us know, we love to see how others are making the most of digital marketing.Because people, even those aware of this bias, tend to be overly optimistic. If that’s too much for you to handle, I’d suggest shying away from Reddit altogether. Set up a Reddit account and get started on a subreddit before launching a campaign.

Reddit unrealistic optimism how to#

Unlike other platforms, Reddit has a very distinct audience and you need to know how to speak their language. You need to understand the Reddit culture before advertising. 78% of Reddit users are college-educated. Here are few tips for the marketer looking to get started with Reddit ads: Know Your Audience: Smart, Young MalesĦ3% of Reddit users are male with a median age of 35 years. Reddit-ers are very protective of their communities and are a cohesive bunch. Don’t get me wrong, it’s easy to set up, but marketers need to be careful how to run ads. So why is it flying under the radar? It’s not exactly easy to run an ad on Reddit.

Reddit unrealistic optimism driver#

Just last year, Reddit pulled in $8 million in ad revenue. It’s a major driver of internet culture and boasts about 115 million unique visitors per month.

You can start with a very small budget, test, and measure. Midroll has a fantastic ad platform that can target a wide range of shows. Getting started with podcast advertising is pretty simple and straightforward. Podcasting ads can reach this coveted and hard-to-reach audience. Podcast listeners are affluent, attractive customers that are disconnecting from mass media. On top of that, there are some high-growth companies that have used podcast advertising to scale very quickly, including Nature Box, Legal Zoom and Audible. I can speak to my own behaviour: I’ve personally purchased two products in the last two months because of podcast ads. Although there’s no hard data on the effectiveness of podcast advertising, which is probably why the platform is still underutilized by major brands, there seems to be some good evidence that they are working.

Reddit unrealistic optimism plus#

Plus the ads are very effective: they are woven into the dialogue of the podcast, and are less of an annoyance than display ads.

With the huge success of Serial, podcasts have hit the mainstream and are now becoming a viable ad vehicle.

Reddit unrealistic optimism full#

“Out of all of Igloo Software’s opportunities last year, 7% came from podcast sponsorships, but the remarkable thing is that a full 21% of opportunity value was influenced from those podcast ads.” – Marko Savic, Igloo’s Creative Director.Īpproximately 46 million Americans listen to a podcast every month.

Why? They can’t deliver the volume of impressions/clicks that a big company needs to run a campaign, but if you are a mid-sized player seeking high conversion rates, you should be paying attention to two platforms that are driving awesome conversions. While there are some ad platform powerhouses like Google, LinkedIn, Twitter, and Facebook, we’re noticing that a few players are flying under the radar. We’ve officially entered the age of platform marketing. It’s never been easier to reach your audience using digital advertising.